Advertising Campaign to promote the use of Ecological Modes of Transport
In the advertising context for a long-lasting campaign focused on the city council as a method of cultivating events, this project emerged as a response to problems related to sustainable mobility and how we can leverage a single social configuration to value displacements, especially in small scale, to be more common.
The development of such a campaign was filtered and segmented over a semester where implications in a real context were taking shape as problems for our solutions, intending in this sense to formalize something that encompasses and "attacks on several fronts" this stigma that going by car is always faster.
Glass Painting using Acrylic and Gouache
